As you negotiate with the other party in a homebuying transaction, you and your counterpart are both seeking the best deal for your clients. Being flexible and entering the negotiations with a three-point plan will give you an edge as you discuss options with the other side. Lifestyle site Lifehacker.com recently shared tips to improve your position in negotiations.First, know exactly what the deal you want is. Called your "aspiration point," thi
Content MarketingTo create custom content that resonates with your prospects, you need a clear understanding of your goals as well as insights into your prospectsKey Takeaways Content marketing can generate free online exposure and improve your website's visibility in search results.Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers?Marketing experts in real esta
When it’s time to make an offer on a home they love, buyers might freeze up, says marketing expert and business strategist Marc Gordon. Maybe they don't feel ready or the property isn’t quite right for them. Don’t add more pressure as an agent. These five “soft” sales techniques from Gordon are here to help you guide clients toward putting in an offer on a property.“Are we good to go?” Despite being ready to buy, some ho
Confidence is your most important accessoryKey Takeaways When dressing for summer weather, consider color, fabric type, fit and the confidence factor.Summer is finally here after what seemed like an eternity of cold, but just like the median sale price of a Manhattan condo, temperatures are rising.Real estate agents all over the country are faced with the challenge of looking cool, calm and collected, even when feeling like we’re toeing the equ
iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. We continue to strive to broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on how to become a salesperson
Nation's largest homebuilder developed a 3-D home visualization tool for homebuyersKey Takeaways Augmented reality technology is quickly growing within real estate, providing buyers with new home shopping experiences. IPhone app lets users interact with new homes on empty lots.Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.Home Previewer by Clayton is an augmented reality-ba
How to ensure your buyers get the best dealGreat deals are rarely listed on the MLS as a great deal — especially in a seller’s market. They are often deals that have been crafted through the strategic efforts of the buyer’s agents and listing agents. Use these five tips to get a great deal for your buyers.1. Know the marketIf you don’t know the market, you’ll either offer too little or too much.2. Act fastIf you have to stop and lear
Without a clear call to action, conversion chances plummetKey Takeaways Capture subscribers’ interest with relevant subject lines that tease the benefits. Deliver valuable content so subscribers feel eager to take action; utilize multiple CTAs in each email.Convert more real estate leads, earn more commissions and grow your business with a few simple adjustments to your email marketing practices.Steve Jolly, an agent who has perfected the art o
About SamI have been in real estate for a little over 12 years. I worked in the Las Vegas real estate market for many years before i moved to the north bay area. The process of looking and buying a home is exciting and dynamic, with important factors always changing. Being up to date and having the latest information is an important aspect that helps my clients make smart real estate decisions. Through years of experience and many transactions,
Besides discussing the home’s layout and physical characteristics, come to your open house prepared to respond to these other common questions. Coldwell Banker recently featured some of the most common questions potential buyers may ask a real estate professional at an open house. Here’s what you need to be ready to answer:1. How many bids have you received on the home?Buyers may want to gauge the true price of the home and see how much co
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