About TomYou have questions and concerns – Tom Dunlap is the San Diego REALTOR® with the answers and solutions.You can count on him for: Extensive knowledge of the San Diego real estate market: Tom and his team have covered every corner of San Diego County, working with both buyers and sellers… and they study the sales statistics and inventory carefully, so they can tell you when the price is right – or wrong. Years of experience in help
Scott Stratten of UnMarketing on how to stand out from the crowdKey Takeaways "If you are your unique self, if you are your authentic self, you have no competition."SAN FRANCISCO — What does it mean to provide service so exemplary that the word “service” itself becomes synonymous with your brand?Scott Stratten of UnMarketing shared a story on stage at Inman Connect San Francisco about the Ritz-Carlton hotel chain and how real estate agents
Create content people want to readKey Takeaways Tips to create content people want to share and target ads to specific audiences.SAN FRANCISCO — Let’s face it: articles about appraisals, mortgages and home inspections aren’t likely to go viral online.Mor ZuckerSo when Colorado real estate agent Mor Zucker considered her own social media strategy, she wanted to write something that she herself would want to read and share. She created a life
Three pros share their best advice for growing a team and avoiding mistakes along the wayKey Takeaways You can't grow efficiently without the right team members and a good system in place. Overlook personal preference, and make sure you're hiring the best candidate for the right reasons. If a hire isn't helping you double or triple your output within the first 90 days, he or she isn't the right person, and you should quickly move on.SAN FRANCISCO
Sending video text messages to strangers can pay offSAN FRANCISCO — Giving up on a lead after leaving a voicemail is akin to tossing $5 on the ground, Realtor Rachel Adams said on stage at Inman Connect.To get your money’s worth, you must be doggedly persistent and reach out repeatedly, she and other experts agreed in a panel on online lead generation.Here are seven lead-generation tactics they shared during the discussion.1. Call within 30
SAN FRANCISCO — Social media is an integral part of many, if not all, real estate professionals’ marketing plans. But how exactly do you break through the noise of everyone making Facebook Live videos, Snapchat stories, and Instagram ads?Social media marketing expert Katie Lance shared five of her greatest tips for streamlining daily processes, making long-lasting impressions and capitalizing on your online presence offline.1. Systematize you
In the real estate business, things often come up at the last minute. Sometimes a showing takes longer than expected, or you’re on the phone trying to keep a deal together. Whatever the case may be, sometimes you end up running late. Certified professional organizer M. Colleen Klimczak from Chicago has four tips to help you alleviate lateness and keep your schedule on track.1. Stop searching for stuff. Did you know that according to the Americ
How these unsung heroes fight for clients with loyalty, passion and tenacity in the toughest market conditionsKey Takeaways Buyer’s agents are going above and beyond for their clients every day. Giving clients the best shot at their dream home requires a mix of creative thinking and doggedness. In this strong seller’s market, knowledge is one thing, but being a master strategist is another.You might call buyer’s agents the unsung heroes of
Texting short codes for more information about listings came and went. Now it's back again.Key Takeaways You can never respond to a listing lead too quickly. Texted short codes have been around a while, but new software is making it a more valuable marketing tool than previous attempts. Software developer is also a licensed agent.Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Row
The design, content and function goals your site should reach forKey Takeaways Your website has 20 seconds or less to make a first impression. Make sure your site is up to par with the real estate web design trends of 2017.We’re officially more than halfway through the year. This is always a good time for companies with a website to stop and reflect on the web design trends that have come forth thus far, as well as which ones should be implem
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