You know those classic unsolicited emails from scammers posing as a Nigerian prince or a long-lost cousin? The ones with dreadful grammar, five different fonts, and three type colors? In some ways, we can consider those the good ol’ days of phishing scams, because they were quite easy to identify as false.Today, email scams are much more sophisticated, explained Katie Johnson, NAR’s general counsel and senior vice president of legal affairs
Tom Ferry’s answer to the No. 1 question you hearIf someone opened a window of opportunity for you, would you slam it shut?You’re probably saying “No way, I’m going to jump on it!” But the truth is I see agents slamming that door shut every day. (Yes, every single day!)This window of opportunity is undoubtedly the most-asked question you’ve received to date. It’s something you probably hear every time you’re out in public.And if y
The home page of your website serves as a virtual first impression. As a real estate pro, you should craft a successful landing page with a goal of enticing potential clients into wanting to buy or sell with you. Unbounce, a landing page builder and conversion platform for marketers, recently surveyed data and created an infographic from more than 18,600 landing pages to discover which components make visitors click.Pages that featured a singl
Many brokerages can get caught up tending to issues largely driven by internal necessities. From attending office meetings to fighting the everyday fires, brokerages need to be generating profitable revenue growth from the outside with as much effort as they expend toward what’s happening inside. Industry leaders need to prioritize and direct more energy to the marketplace and its clients, rather than getting overly bogged down by meetings and
iPro currently deals throughout the states of California, Texas, Florida and New York. We continue to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson.
How active listening creates strong relationshipsTrust is the foundation of any relationship, and when you’re in a relationship-based business like real estate, building trust is essential to your success. When your clients trust you, they’ll refer you to their family and friends. While there are many ways to build trust with a client, one of the best ways is to practice “active listening.” Here’s why:1. You’ll show your clients you r
If you dread wasting another Saturday away from your family in a lackluster open house, it’s only because you’re not capitalizing on the huge opportunities in front of you.It’s up to you to make the most of your open houses. They can be goldmines if you handle them right.I’ve got 13 ways to help you maximize your next open house and turn those “wasted Saturdays” into some of your most powerful marketing opportunities.I also encourage
iPro currently deals throughout the states of California, Texas, Florida and New York. We continue to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson.
Certain sales phrases can turn some buyers off, according to an article at Forbes.com. Columnist Ian Altman points to a few of the biggest offenders when it comes to speaking sales: “Creating urgency” and “cold calling.”“Creating urgency is a truly ridiculous sales strategy,” Altman writes. “Creating urgency relies on you creating a motivation for your client that doesn’t already exist, and expecting them to give that fake motivat
Today’s successful workplace leaders strike a balance between strength and determination with empathy and understanding, says Don Rheem, author of Thrive By Design: The Neuroscience that Drives High-Performance Cultures (ForbesBooks, 2017), and CEO of E3 Solutions, a provider of workplace metrics and manager training. As a broker-owner, your agents and staff members need someone they trust rather than someone who simply brandishes a title o
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