Online and offline marketing work best hand-in-hand. But many real estate pros have given up on a direct mail strategy, even though if you combine it with other channels, “it can help you show customers and prospects you’re truly invested in them,” says McKenzie Gregory, content writer for e-marketing platform Emma. Gregory offers four ideas in her recent article on how to synchronize direct mail so that it supports your digital marketing.
Report shows agents appear to be prioritizing Facebook, LinkedIn over any single portalWill Facebook have its real estate cake and eat Zillow’s, too?In what appears to mark a significant shift in the real estate marketing landscape, real estate agents and brokerages are more likely to buy ads on social media than on all other forms of digital media, including listing portals, a new report and Inman data suggest.The report, which was released by
Buying a home in a new state or city can be daunting for a client, especially if they don’t know much about the area. A family moving for a new job will probably focus their home search on practical factors: house size, school districts, and proximity to the office. But a solid real estate professional knows there’s so much more to consider when finding the right place to live.Sometimes clients may not think it’s relevant or important to sh
During September’s REALTOR® Safety Month, be sure to take precautions to protect yourself from physical harm—and to protect both yourself and your clients in today’s digital world, says Marc Gould, vice president of business specialties for the National Association of REALTORS® and executive director of REBAC.Gould warns in a recent column at RISMedia about the threats cybercrime is posing to real estate transactions. An email-based sche
You don’t want to hurt your clients’ feelings. But undoubtedly there are a few things that pop up in the course of transactions that you wish sellers already knew, so that you could avoid having some awkward conversations with them. Real estate pros chime in at realtor.com® with some of the top things they wish sellers knew about selling a home, including:Your home decor isn’t always perfect for selling.“While your home may be beautifull
iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. The company continues to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson
If you want to place customer satisfaction at the heart of your company or team, you need to take the time to train and support agents and to model behavior they expect customers to receive.Jeff Mowatt, customer service strategist and author, offers these five strategies that can help brokers, managers, and team leaders make this shift. Practice empathy. When training agents at your office, try to put them in clients’ shoes. Mowatt uses an exe
3 Doors Down is an American rock band from Escatawpa, Mississippi, that formed in 1996. The band originally consisted of Brad Arnold (lead vocals/drums), Todd Harrell (bass), and Matt Roberts (lead guitar, backing vocals). They were soon joined by rhythm guitarist Chris Henderson. The band rose to international fame with their first single, "Kryptonite", which charted in the top three on the Billboard Hot 100 chart. The band then signed
If you’re ready to move forward with flooring but are uncertain about which direction you should go, these simple facts about the differences between solid hardwood flooring and engineered hardwood will have you landing on solid ground.1. Installation TimeIf time is of the essence, your clients may want to consider engineered hardwood. This option comes prefinished in the color of choice, and the planks easily click into place. No need to hire
About BennyI am a licensed Texas Realtor that specializes in assisting clients with buying and selling homes throughout Dallas/Fort Worth Metroplex! If you are a buyer or seller who lives near the DFW Area, or if you are looking to relocate to our area, I would love to assist you! Real estate is one of the largest and most exciting investments one can make. I'm here to make sure that your process is a fun and rewarding one! I will dedicate the ti
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