You may want to put more weight on content marketing and white papers in your marketing plan. A new study says that consumers who read an educational article from a company are 131 percent more likely to buy from that company instead of a competitor. Further, survey respondents who read the content considered the companies who provided it to be helpful (78 percent) and trustworthy (64 percent) and reported positive feelings toward that firm, acco
iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. We continue to strive to broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on how to become a salesperson
If you or your clients have sustained a major loss from Harvey, prepare for months of disruptionWhether it’s Hurricane Harvey, a flood, tornado, earthquake or fire, it can take years to resolve a major insurance claim and restore your property. Here is a must-have guide to follow if you have a major insurance loss on your home.In 1994, I sustained over $100,000 of damage to my house from the Northridge earthquake. My insurance company gave me
About JoeI have a passion for helping people. Through my real estate business I will help YOU! Whether it's buying or selling, I can assist you. There's nothing like the feeling of homeownership! For me, the best part of working in real estate is helping others experience the excitement and joy that comes with finding and closing on the perfect home. If you are looking to buy or sell in and around the Tampa Bay area, I dedicate myself to making y
It's common for clients to reach into our pockets and expect a donation when they cannot make ends meetHave you ever had a client ask you to discount your commission? If not, you haven’t been selling real estate for very long.When it does happen, don’t be insulted. We all want the best deal we can get. Does anyone like paying commissions?Sometimes homesellers ask listing agents to give up some of the commission that they already agreed to pa
iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. We continue to strive to broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on how to become a salesperson
Focus on the sellers’ underlying concernsKey Takeaways If you aren’t able to identify a seller’s underlying concerns from the objections they offer, ask open-ended questions to draw them out.Despite what you may have heard, handling objections effectively isn’t about mastering scripts. To overcome objections consistently, agents must be able to think on their feet and apply appropriate strategies.Instead of trying to memorize specific r
Instead of trying to sell something, solve something for your prospects, and you’ll immediately see a spike in businessHow do successful real estate agents keep taking their growth to the next level without working themselves to borderline insanity or heavily increasing their marketing spend?Well, it all comes down to five success principles. These five principles will lead you to where you want to be, no matter where you are.1. Solve probl
Keep communication open and honest for easier deals and a more pleasant experience for everyoneWalking into a meeting with a client who has different expectations and conflicting opinions is a nightmare for any real estate agent. How can we identify those situations quickly? What part does empathy play in securing that sale?Apply business skills personally Knowing the basics of communication theory is a key skill, not just for real estate, bu
When real estate agents are posed with the question of whether clients should buy or rent, what's the right answer?With millennials’ preference toward a mobile lifestyle, the question of “buy versus rent” is prevalent among a demographic that constitutes a large segment of our first-time homebuyers.Furthermore, baby boomers are confronted with the same question for varied reasons that include a newfound desire to be mobile and investing
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