Learn how to build and maintain client relationships beyond the closing tableKey Takeaways More than half of "very satisfied" buyers aren't using the same agent later on for their sales transaction. Becoming a resource beyond the closing table keeps you top-of-mind. Use mail, pop-bys, events, market reports and more to maintain a dialogue with past clients.You found your buyers the perfect house and helped them write a winning offer. You held the
Angelic behavior for a few months won’t erase past poor decisionsKey Takeaways To improve credit scores, clients should pay more than the minimum payment, close unneeded accounts, make payments on time and start using cash more.How many buyers have you met who walk in your door with a rotten credit rating and confidently promise to fix things up before they apply for a mortgage?That’s never a good sign, even in times like these when first-tim
If you’re not gaining traction, you need to identify the reasons that are hindering your successKey Takeaways Focus your time and efforts on action that drives leads, leverage your relationships to help prospects in other ways besides finding or selling a home, and be of service.How do you get listings to grow your real estate business?Real estate agents are some of the busiest people you’ll ever meet. But the results often don’t match the
Those words: “Can my buyers back out of a house if they don’t like it?” shouldn’t be uttered. Peter Lorimer of PLG Estatesdelves into why.There has to be a real reason for buyers to back out other than, they don’t like it.New real estate agents: If your buyers do want to back out for whatever reason, don’t say that they changed their minds.If buyers change their mind, there has to be a legitimate reason to back out of a deal, so it m
Effective lead-generation strategies require agents to reach the right people with the right messageKey Takeaways Look for life-changing events on Facebook, and market to those people in your sphere. Create valuable content to attract buyers and position yourself as a local expert. Utilize Facebook’s targeting features to create highly effective and inexpensive ads.For many Facebook users, it’s not unusual to spend a significant portion of th
Use past performance, analytics and market insights to focus prospect targeting methodsKey Takeaways Digital and traditional prospecting methods build on each other. Combining your boots-on-the-ground knowledge with data should give you all sorts of great ideas for prospecting. Find creative ways to participate in the community, and get to know your neighbors.You’ve held open houses, sent direct mail newsletters and made the dreaded cold ca
How to connect with the largest group of first-time homebuyersKey Takeaways Millennials are the future of real estate, and they are tech-savvy. Real estate agents should connect with millennials where they can be reached -- social media.It seems that the housing market is experiencing a major shift that is sure to impact the future of real estate for at least another 10 years.As of 2016, millennial first-time buyers have surpassed Gen Xers and
iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. We continue to strive to broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on how to become a salesperson
Approach this demographic with caution, and show consideration for their situationKey Takeaways Develop a strategy that accounts for the unique circumstances these prospective clients are facing, and approve all marketing with care to avoid missteps.As far as devastating life events go, divorce ranks no. 2, second only to the death of a loved one. As a result, it is typically a very emotional experience, and certainly isn’t the time for others
Social media is increasingly a vital part of a real estate professional’s marketing strategy. Seventy-four percent of REALTORS® recently surveyed cited awareness as the main outcome of their social media efforts. Sixty-four percent of 265 REALTORS® recently surveyed say they plan to commit more time to social media, and 60 percent plan to commit more money to it too.The survey results, released Monday, come from the 2017 REALTOR® Social and
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